Buzzword ruminations
Jun. 2nd, 2006 06:40 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
taratemimaWhy does the idea of 'branding myself' make me vaguely uncomfortable? Establishing a reputation I can understand, but 'branding' makes me think of Comet. You buy it, use it, and throw it out when it's empty.
"CEO of You, Inc."? But I don't get to spend other people's money or organize people, unless you count the voices in my head. I guess, however, you cannot sell a book called No, Really, You're Going to Have to Do This All Yourself, and Be a Pain in the Ass to Boot, So You Can Get a Good Job. Or, You're Going to Be Laid Off Eventually: Proactive Architecting For The Unstable Job Market.
Maybe I should go with Being a Highly Paid Escort Who Offers 'GFE' Rather Than the $2 Crack Whore In the Job Market
But if I am going to think of myself as some sort of inanimate object, I better go whole hog. Like being so horrified by autopsy pictures that you feel compelled to see every website featuring them.
Get myself a logo, invent some buzzwords, find out the demographics of people most likely to think I'm great, and have a Mission Statement and Code of Ethics. Maybe figure out my 'core competencies' and find clever business-ese terms to describe my hobbies ('interconnected challenge-transforming virtual community-building' == 'playing Kingdom of Loathing a lot'). Hey, I know PowerPoint. If I play my cards well, I could be the next Microsoft or Scientology!
The hard part is I'm a writer who can learn technical stuff and sometimes help out other people. I rather be good, reliable and unpretentious, like a generic or a farmer's market booth or something. Besides, all that five-year planning would make for thick resumes.
"CEO of You, Inc."? But I don't get to spend other people's money or organize people, unless you count the voices in my head. I guess, however, you cannot sell a book called No, Really, You're Going to Have to Do This All Yourself, and Be a Pain in the Ass to Boot, So You Can Get a Good Job. Or, You're Going to Be Laid Off Eventually: Proactive Architecting For The Unstable Job Market.
Maybe I should go with Being a Highly Paid Escort Who Offers 'GFE' Rather Than the $2 Crack Whore In the Job Market
But if I am going to think of myself as some sort of inanimate object, I better go whole hog. Like being so horrified by autopsy pictures that you feel compelled to see every website featuring them.
Get myself a logo, invent some buzzwords, find out the demographics of people most likely to think I'm great, and have a Mission Statement and Code of Ethics. Maybe figure out my 'core competencies' and find clever business-ese terms to describe my hobbies ('interconnected challenge-transforming virtual community-building' == 'playing Kingdom of Loathing a lot'). Hey, I know PowerPoint. If I play my cards well, I could be the next Microsoft or Scientology!
The hard part is I'm a writer who can learn technical stuff and sometimes help out other people. I rather be good, reliable and unpretentious, like a generic or a farmer's market booth or something. Besides, all that five-year planning would make for thick resumes.
